Conánn Fitzpatrick Alvarez-Casado
Photography, Art & Design
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Evaluate
Decision Time—Convergent Thinking This point marks a sudden change of gears, where phase one and two come to a sudden and marked end. With the leadership of the Facilitators the group evaluates the most popular concepts against the brief’s criteria until a top concept is found. In a situation where there are many teams working in…
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Refine
The concept phase is an explosion of ideas shooting off in almost random directions. In the refinement phase of the creative process we look for links between concepts, gradually building upon what has been developed and referring to both the brief and reflecting on the inspirations gathered in phase one. The refinement process draws to a…
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Conceptualize
Explode—Divergent thinking Take risks, be persistent, be curious. Fail early and fail often. Using the inspirations that were collected in phase one, the team offer up ideas that address the needs of the brief. Team members can offer up fresh concepts or build on the work of others. Go for quantity, explore each idea entirely. Be…
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Inspire
The input phase of the process where the team learns to eat sleep and breathe the subject of the brief. In order for this to work effectively it is important that we learn to come to terms with our filters. Throughout our lives we have been developing filters through which we see the world. These…
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Some Design Principals
Complex problems require simple, clear and honest solutions. Successful solutions will move people by satisfying their needs, giving meaning to their lives and raising their hopes and expectations. Exceptional problems demand exceptional solutions that may be radical and even disruptive. Effective solutions will be collaborative, inclusive and developed with the people who use them. No solution…
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Introduction to facilitating Design Thinking
Run correctly this creative process will bring out desired behaviours in the individuals taking part. These behaviours will initially be reactions against the process, aggressively defending the way they have been taught to think since childhood. Support and encouragement from the facilitators, rather than correction will allow the participants to see the benefit and strengths…
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Rules of engagement
Before work can begin with a new creative team or group of teams it is important that some ground rules are established and very clearly and consistently enforced (enforced may seem harsh, but clear boundaries are not a bad thing). One conversation at a time There are no bad ideas Fail early and fail often Encourage wild ideas Go for…
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Creative Confrontation Methods
Are similar in nature to association methods where completely new unexpected ideas are generated. However this method Enforces new ideas to fit the profile of the problem. There are many techniques that can be adopted within this method. Lateral thinking Analogies and chance The 3 component model for creativity applies to all methods.
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Team dynamics: Swapping individuals
Throughout the process learning facilitators should be trying to create even teams. By even we mean functionally rather than structurally, acknowledging that individuals perform differently in different combinations. Good combinations are vibrant and productive. Spotting poor combinations is relatively easy, as the productivity of the team will be greatly reduced. Participants should be moved, as…
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Team rotation methods
Letters are people in teams, #numbers are projects and circles are tables/work areas Three Stage Q&A Rotation In this model teams rotate around projects in a two-step process illustrated in the diagram above. As the teams come to a natural ebb and the facilitators feel it is time to reenergize the group, each team (fig.…
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Team rotation across projects
A key component of facilitating team based creative thinking processes, is the requirement that teams repeatedly move around projects. There are a number of important reasons for this dynamic: Ideation—Going for Volume More people, means more ideas. Mastering a process requires repetition; by moving the teams to a new project while still in the same…
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Capturing and evaluation of creative sessions
Facilitation of the creative process runs in two very distinct streams. One experienced by the Facilitation/Management team and the other experience is that of the creative participants. It is important that the creative participant stream is completely insulated from the bumps and glitches within the Facilitator/Management stream and that they experience a cleanly run machine…
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Association Methods
Are group-based activities, which can be used to a lesser extent by the individual. They have no boundaries and rely on spontaneous reaction and Quantity of ideas. As the name suggests they deal with ideas associated with the problem (Near and Far association) Creativity within Association methods,as mentioned above relies on a process which must…
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