Category: Creativity
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Wandering around Dublin at the end of summer.
Never to be accused of being last minute about anything. I was back home in Dublin in August waiting on my passport which I needed to travel to Spain the next day. These images are all from Grafton Street. Wandering around town (Dublin City Centre) or anywhere, for that matter, with a camera is great fun. Especially…
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A grand day out
The thought of going on a road trip with your seven year old kid, where there is just the two of you is amazing. No distractions. Lots of chat and an vain attempt at getting lost on this very small Island. Ended up visiting the folks.
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Art Happening – Belfast School of Art
Great thing about working in Ulster University’s Belfast School of art is there is aways something interesting going on.
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Conceptualize
Explode—Divergent thinking Take risks, be persistent, be curious. Fail early and fail often. Using the inspirations that were collected in phase one, the team offer up ideas that address the needs of the brief. Team members can offer up fresh concepts or build on the work of others. Go for quantity, explore each idea entirely. Be…
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Inspire
The input phase of the process where the team learns to eat sleep and breathe the subject of the brief. In order for this to work effectively it is important that we learn to come to terms with our filters. Throughout our lives we have been developing filters through which we see the world. These…
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Some Design Principals
Complex problems require simple, clear and honest solutions. Successful solutions will move people by satisfying their needs, giving meaning to their lives and raising their hopes and expectations. Exceptional problems demand exceptional solutions that may be radical and even disruptive. Effective solutions will be collaborative, inclusive and developed with the people who use them. No solution…
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Need to write a creative brief?
Bellow are guidelines for anyone wishing to write the perfect creative brief. When engaging in a new project we want to get the ball rolling quickly, layout expectations early and agree time-scales and budgets. Removing ifs, buts and maybes from the process greatly increases the chances of the designer surpassing the client's expectations and the development of a…