Before work can begin with a new creative team or group of teams it is important that some ground rules are established and very clearly and consistently enforced (enforced may seem harsh, but clear boundaries are not a bad thing).

• One conversation at a time
• There are no bad ideas
• Fail early and fail often
• Encourage wild ideas
• Go for volume
• Be optimistic
• Collaborate
• Listen
• Inspire
• Encourage
• Steal ideas, build on the ideas of others
• Recognise others
• Think with your hands
• Defer Judgement

The initial success of project flowing through the creative process is influenced heavily by culture. Culture can be of any scale, department, organization, region, country and needs to be considered and adjusted for. Not all people/peoples are preconditioned to finding solutions, opportunities or problems worth exploring. Not all people are hardwired to be difficult but some are, find a way around them. If you have to take them head on, play to win but don’t make a hero out of them.