Association Methods

Are group-based activities, which can be used to a lesser extent by the individual. They have no boundaries and rely on spontaneous reaction and Quantity of ideas. As the name suggests they deal with ideas associated with the problem (Near and Far association) Creativity within Association methods,as mentioned above relies on a process which must be spontaneous in its nature in order to generate as many ideas as possible. This process is a collective of different processes encapsulated by the familiar title Brainstorming. For all methods a general guideline exists known as The 3 component model for creativity .