4.40 Evaluate

Decision Time—Convergent Thinking

This point marks a sudden change of gears, where phase one and two come to a sudden and marked end. With the leadership of the Facilitators the group evaluates the most popular concepts against the brief's criteria until a top concept is found.

In a situation where there are many teams working in rotation on a number of briefs, all participants should be allowed take part in the evaluation stage of the programme. Existing teams are broken up and members reassigned based on suitability, passion (to the brief) and performance. This is done to bring fresh energy to the next phase of the process and should be communicated delicately and positively.

It is common for teams to drift wildly around the brief and quite often return a truly off topic result. With this in mind having the lead facilitator present the teams concepts back to them before work begins can help refocus the concepts to the brief.